Choosing the right web designer for your website can be difficult. You may want a technical designer who is well-versed in HTML, CSS, and JavaScript, as opposed to a graphic designer. If you are looking to build a website that will be popular with your audience, it is important to choose the right designer.
What is the job of a web designer?
A website designer is someone who helps create and manage a website. Website designers offer a wide range of services. These can include designing the look and feel of your website, creating and managing your content & developing search engine optimization (SEO) campaigns.
How Much Can You Save by Working with a Freelance Web Designer?
When working with a freelance website designer, you can save a lot of money by using their services. Averages suggest that you can save anywhere from 20% to 50% on all web design projects when working with a freelance designer. If you’re not sure how much money you might be saving, consult with an individual experienced in web design to get a better idea.
Another benefit to working with a freelancer, is key decisions can be made without seeking permission from managers or team-leaders. This is important when it comes to getting your audience engaged with your new content as soon as possible.
How to choose the right Web Designer
Communication
Designers are experienced when they know how to work with other people. This means that they are able to communicate and collaborate effectively with other stakeholders.
When speaking with web designers, your candidates should be able to clearly articulate design & marketing philosophies into layman’s terms.
Designers who are experienced in this area can also help you manage your website’s content, design, and overall look and feel.
Designers who don’t struggle when working with others will have greater success when building an online presence for your business or organization.
Workflow
Regardless of your candidate’s background or how you met, you should ask their workflow prcoess & project methodologies.
If you find the web creator having a hard time answering, you may struggle to get your project over the line. Workflows will vary depending on project scale, budget, deadlines etc.
But all experienced designers will have a high-level work process that they can adapt to suit different client circumstances.
Other Skills
It’s important for web designers to be well equipped with an array of skills. The world of web development has certainly lowered the barrier of entry in recent years thanks to page building tools. Some which you may have heard of, such as WordPress, Webflow & Joomla.
Therefore, it’s vital for web designers to get creative with their skillset.. whether they like it or not! You’ll find web designers mostly from graphic design backgrounds. Which is great, they’ll have a list of other services to provide you with.
Other designers may be from the world of software development or even digital marketing. Meaning they can provide you with options for technical SEO or Social Media Marketing campaigns. This is something I offer my clients, which you can find out more about here.
What should be a red flag however, is if your candidate’s only presentable skills are in web design.
Getting the keys to your new website is only the start..
After all – Getting a new website, is like getting the keys to a shiny new car. You still have to climb in & learn all the gadgets, get it serviced, refuel it regularly and drive around to show it off to everyone!
Summary
To conclude, going the route of finding a freelancer to build your website, is a great idea. Not only will it give you more creative options, but decisions are made faster with less restrictions. Your chosen freelancer should be able to showcase their workflow processes, with examples of previous work. When seeking a freelance web designer, you should also keep in mind what other skills and services they promote.
If you’re interested in working with a freelance web designer that can provide the skills listed above, feel free to get in touch with me.
