Your website is probably the first impression many potential consumers get of your business, regardless of whether you run a B2B firm, an e-commerce brand, or some other kind of enterprise. The image of your brand must be reflected on your website, and it must also offer users a satisfying and educational experience. A website redesign is one approach to introduce a brand-new website to promote a fresh marketing campaign, modernise an outdated website with the most recent web standards, or improve the user experience with site navigation. Redesigning your website can also help you solve problems with your online presence, such as unclear navigation or broken links.
Why would you want to redesign your website?
Though a website makeover may appear to be a massive job, it all boils down to one question: does your website match your objectives? If the answer is no, it’s time to start thinking about a website redesign. This is especially true if your website was designed using outdated technologies that may not provide scalibility as your company grows over time.
Redesigning your website may appear to be a costly and time-consuming undertaking, especially if you are starting from scratch.
However, it will pay off in the long run by assisting you in reaching your company objectives.
There are several reasons why you should establish a new website rather than revamp an old one.
These might include migrating to a new technology or launching a new marketing strategy.
The latter offers you the ability to give your website a new and modern design.
Understand your website’s current state
Before you proceed with your redesign, you should first understand the current state of your website.
Anything you don’t understand can’t be enhanced.
This stage could seem time-consuming, but it’s critical to be as detailed as possible while reviewing your present digital presence.
It will assist you in determining which concerns your website redesign should solve.
Begin by reviewing your digital metrics.
Analyzing your website’s traffic will provide you with a better knowledge of your visitors and what they hope to achieve with their visit.
You may also use Google’s free website health check to obtain a more detailed assessment on your site’s health, broken links, and other issues.
Planning your website redesign
After determining that your website could benefit from a redesign, the next step is to plan for the redesign process.
It entails collaborating with internal stakeholders to define your business goals for the redesign and what success looks like for your organization. Once you’ve decided on your goals, you should define them as thoroughly as possible. This will assist you in staying on track throughout the website redesign goals, and reduce the chance for scope creep to take over!
To satisfy expectations, keep all stakeholders informed all through project. Because your website makeover will most likely comprise several activities, defining a timetable for each activity is critical. This will help you stay on track and know when each stage of the redesign process must be completed.
Want to get started? I offer free consultation sessions and would love to discuss your website redesign! My process includes understanding all the objectives listed throughout this article.